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Rule 12.16 | |
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12.16 Use of Active Listing Information on Internet
(IDX). Subject to paragraphs (a) through (f) below, and notwithstanding
anything in these rules and regulations to the contrary, participants and
subscribers may display on their public websites aggregated MLS active listing
information as outlined by the Sandicor Board of Directors, through
either downloading and placing the data on the participant or subscriber’s
public access websites or by framing such information on the MLS or association
public access website (if such a site is available).
Such use of information pertains to active listings only and shall
exclude all other statuses for public display. (a) The listing brokers’ consent for such internet
displays is presumed, in satisfaction of Sandicor Rule 12.8, unless a listing
broker affirmatively notifies Sandicor that the listing broker refuses to permit
display on either on a blanket or on a listing-by listing basis.
Listing brokers that refuse to permit other MLS participants or
subscribers to display their listing information on a blanket basis may not
display MLS active listing information of other brokers’ listings; (b) Participants and subscribers may display the address
field as well as the physical characteristics of listings; however participants
and subscribers may not display confidential information fields as determined by
Sandicor, such as that information intended for cooperating brokers rather than
consumers; (c) All listings on a participant or subscriber’s site
displayed by framing or other electronic means, shall identify the name of the
listing firm in a manner designed to easily identify such listing firm; (d) Participants and subscribers shall not modify the
information displayed pursuant to these Sandicor MLS rules and regulations; (e) Information displayed shall indicate the source of the information being displayed and the most recent date updated. Participants and subscribers shall update all downloads and refresh all data at least once every seven (7) days; (f) Sharing of the MLS compilation with any third party not
authorized by Sandicor is prohibited. Participants
and subscribers shall indicate on their websites that the information being
provided is for consumer’s personal, non-commercial use and may not be used
for any purpose other than to identify prospective properties consumers may be
interested in purchasing; (g) Listing or property addresses of sellers who have directed their listing brokers to withhold their listing or their property address from display on the Internet shall not be accessible via IDX sites. This does not preclude listing Participants or Subscribers from displaying on their IDX sites or their other website(s) the listing or property address of consenting sellers. (h) No portion of the MLS database shall be distributed, provided to or made accessible to any person except as provided for in these rules. (i)When displaying listing content, a Participant’s or Subscriber’s website must clearly identify the name of the brokerage firm under which they operate in a readily visible color and typeface. 12.16.1 Virtual Office Websites (VOW) Virtual Office
Websites are a means by which broker participants conduct business
electronically through the Internet. Virtual
Office Websites (VOW) provide targeted listings to bonafide prospective clients
and are subject to the existing Sandicor policies on reproduction of MLS
information. Prior to disseminating
listing information, broker participants operating a VOW must make reasonable
efforts to identify prospective clients to ensure that listings provided
reasonably relate to the prospective clients stated interests.
After reasonable efforts have been made to identify the prospective
client, the participant shall issue a password so that the client may retrieve
the listing information outlined in their search criteria.
All listings included in the Sandicor database are eligible for
reproduction on VOW.
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