New Field Being Added to the MLS - Advertising Remarks

Beginning on Wednesday, February 8, there will be a new field on the property listing record that is specifically for advertising! Sandicor is excited to announce the addition of Advertising Remarks, a new field for which an agent can enter advertising information such as their name, brokerage, email addresses, telephone numbers, website URLs, CA DRE number, open house schedules, along with the property’s description, for dissemination to specific advertising channels such as ListHub and Point 2 which provide listing syndication services to brokers as part of their Sandicor membership! Advertising Remarks is an optional field and will replace the Remarks field only for those listings that are sent to listing syndicators.

Please note, MLS Rule 12.5.1, Advertising Remarks, which specifies the data permitted in the Advertising Remarks field:

12.5.1 Advertising Remarks. Advertising remarks are intended to be included in listing displays on “third-party” websites, and are considered public remarks which will be disseminated to third party sites through an approved RETS feed. Participants and Subscribers may only include the physical characteristics of the property and or neighborhood, listing agent contact information, including phone numbers, email addresses, website information, and open house information. Advertising remarks are prohibited from including additional self-promotion. Participants and Subscribers may not use the advertising remarks for purposes of conveying information about other offices, disparaging other real estate agents, the transaction or the subject property. Participants and Subscribers may not include information considered confidential as described in Sections 2,12.7,12.11,12.14,12.15,12.16,12.19.

Sandicor recognizes this new field as a vital and valuable data source for not only a member’s online marketing endeavors, but also for the consumer who will be provided with valid contact information for a specific property, despite their ultimate decision regarding whom to contact for additional information.

Remember, beginning on Wednesday, February 8, you can populate the Advertising Remarks field via the Add/Edit function of either the TEMPO™ or FUSION™ MLS system! Please note, the Advertising Remarks field will NOT appear in any TEMPO or FUSION™ system reports, email reports, Client Gateway or in IDX data feeds. For those consumer sites (e.g., Trulia and Zillow) that display MLS remarks, the Advertising Remarks field will allow the agent the ability to provide the consumer with agent / brokerage contact information along with the property description that is prominently displayed.

In early April, please expect to receive an additional email that will serve as reminder for all listing agents to populate the Advertising Remarks field before April 10, 2012. It is important to note that after April 10, 2012, Sandicor will no longer provide our syndication partners (ListHub and Point 2) with the regular Remarks field.